College Football Playoff Press Rules Hinder Black Media

photo from University of Phoenix Stadium website

photo from University of Phoenix Stadium website

Written by G. Napier Barnes III

The more things change, the more they remain the same. As a little boy growing up in the segregated South it never dawned on me that someday schools like Georgia, Alabama, Ole Miss or LSU would ever have people of color representing their storied athletic programs, let alone attending the school. After all, all of the college educated people that I knew attended schools like Howard, Virginia Union, Shaw University, or Hampton Institute now known as HBCUs (Historically Black Colleges and Universities).

In 1966 I was still in grade school and couldn’t understand all the commotion when Virginia Interscholastic Association (VIA) superstar Leroy Keys decided to attend Purdue University on a football scholarship. The VIA managed athletic events (including championships) for the states’ colored high schools during those times of separate but unequal opportunities. The Virginia High School League (VHSL) had the same responsibilities for the white high school players of the state. The two never mixed and it seemed to me that it was almost against the law to compete athletically with my white counter parts.

Keys may not have been the first African American from Virginia to leave the South to play football, but to us he was a folk hero doing something we could only dream about. We followed his career with the Boilermakers by reading the Richmond Afro-American. The mainstream newspapers didn’t seem interested in covering his exploits on or off the field, even though he did reach All-American status and was considered for the Heisman.

Fast forward a few years, more African-Americans began going to mainstream schools, especially after the USC Trojans thoroughly stomped the Crimson Tide of Alabama in September of 1970. USC was an integrated team (something common in the north and west) and its historic game with Alabama was the first time that an integrated team had played in the segregated Deep South.

Trojan Sam Cunningham ran amuck causing Bama’s legendary Coach Bear Bryant to open up the possibility of bringing Black players into that program. I read about the game and its consequences, again in the Black Press. The Black Press has been instrumental in covering events that have been important to our community. It has the unique ability to give our special perspective on events.


photo from

When the College Football Playoff (CFP) system came into play last season the powers that be passed a series of requirements that has basically kept minority owned news agencies from covering their events first hand. Using our Arizona Informant as an example, in order to get media credentials to cover this year’s Fiesta Bowl, the Informant, as a weekly publication must have a circulation of at least 500,000 readers. If the Informant could not make that requirement they could receive credentials if a “full-time staff member” has covered all of the participating institution’s regular season games. It didn’t matter that the Informant had covered every Fiesta Bowl since its inception in the early 1970s. It didn’t matter that there was no way, as a local news agency, that we could have covered every game of Ohio State or Norte Dame, the participants in this year’s bowl. It didn’t even matter that the Informant is a member of the National Newspaper Publishing Association (NNPA) a network of over 200 Black owned and operated newspapers that reaches millions of subscribers weekly. Nor did it matter that the NNPA has a website that has over 15 million hits each week.

In contrast the primary local news agency, in this case The Arizona Republic, could be granted eight credentials based on their daily circulation alone, plus an additional two seats to reporters on the “non-sport” side of their organization.

The same regulations apply for next Monday’s national championship game between Alabama and Clemson. There are three African-American newspapers in South Carolina, the home of the Clemson Tigers. I would expect that neither the Charleston Chronical, the Community Times, nor the South Carolina Black News have circulations in excess of a half million readers. Maybe not even combined. The same could be said of the four Black owned news agencies in Alabama. The Birmingham Times, The Greene County Democrat, the Mobile Beacon Citizen, and Speakin’ out News more than likely do not meet the 500,000 circulation criteria.

With the news business being what it is, especially with the smaller organizations, it is also almost impossible to have a “full-time staff” assigned to a school to cover all of its athletic events. I would expect that none of these papers have in their budgets money in case a team makes it to the national championship game.

I am positive that the people who wrote these regulations knew that they would be eliminating a certain segment of our society. And then again, the people who forced Leroy Keys out of the state knew what they were doing also.

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