When it comes to using print media to reach the African-American Consumer Market, you will receive a more efficient return on your advertisement investment and reach a higher penetration of the target market. Your best way to reach 95 percent of the AACM would be through the Arizona Informant Newspaper.

The AACM is significantly larger and different enough to require a separate and special market effort. The AACM cannot be reached by general marketing advertising.

Companies must:

• Value the AACM as a unique opportunity and have marketing plans specifically targeted to the African-American consumer
• Always spend money with the African-American media
• View incremental dollars from the AACM as a way of achieving an increase in market share

 

Demographics Profile