Minority Purchase of Full Power TV Stations Approved

Pluria Marshall Jr. (Credit: Gary McCarthy/Los Angeles Wave Publications Group)

Pluria Marshall Jr. (Credit: Gary McCarthy/Los Angeles Wave Publications Group)

Special to the NNPA, from the Los Angeles Wave

Federal regulators on Thursday approved the sale of two FOX TV affiliates to longtime media executive Pluria Marshall Jr., president and CEO of Houston-based Marshall Broadcasting Group (MBG).

Marshall, also publisher of Wave Publications Group in Los Angeles, will acquire Fox affiliates KPEJ-TV in Odessa, Texas and KMSS-TV in Shreveport, La., officials from the Federal Communications Commission (FCC) announced.

FCC officials approved the sale of KLJB in Quad Cities/Davenport, Iowa to Marshall Broadcasting last month. The three stations are part of a $58.5 million purchase agreement between Marshall Broadcasting and Nexstar.

The license transfer to Marshall Broadcasting was one of several approved transactions that will result in 10 new minority- and women-owned stations, FCC officials said. Thursday’s approval makes Marshall Broadcasting one of the largest minority owners of full-power, commercial TV stations in the nation.

FCC Chairman Tom Wheeler and Commissioner Mignon Clyburn said the license transfers announced Thursday represent an important step in fulfilling the FCC’s commitment to incubate broadcast station ownership by minority-owned companies.

“Increasing minority ownership of television broadcast stations has been an often-stated, but elusive goal,” they said in a statement released Thursday. “While there is widespread agreement on the need for progress, there has been very little by way of new ideas to solve the twin problems of access and opportunity.

Marshall, president and CEO of MBG, said he is “delighted to secure the approval from the FCC and the support of Nexstar” as the two companies seek to diversify the ownership of media assets among minority operators.

“We applaud the FCC for its forward-thinking approach to providing appropriate guidelines and structure that enable new entrants to own, operate and program television stations,” Marshall has said.

The Texas native also said he looks forward to playing an active role in the three communities his stations serves while “developing minority-oriented public affairs programming that will air on MBG stations and be syndicated to other television stations nationwide.”

The three Marshall Broadcasting acquisitions have been endorsed by several media monitors and by members of the Congressional Black Caucus because they would significantly boost the number of Black-owned TV stations in America, provide broader career options for Blacks in television and create an opportunity for more diverse and increased local programming in broadcasting.

Wheeler said Thursday’s approvals represent “clear-eyed market-based solutions to the longstanding challenge of low minority broadcast ownership.”

Before the recent approvals, only a handful of the nation’s 1,300-plus full-power commercial TV stations were Black-owned, officials say.

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